Cybertruck’s Weird Launch, Ford Lightning Sales Jump

Look for the headlines “Why this is bad for Biden.”

I’ve still got one reservation for a Cybertruck. Tesla never really emails about it. In fact, aside from a confirmation email when the reservation was made, I don’t recall receiving any other emails about it. Well, I got one tonight — just a couple hours ago — and I have to admit that it comes across a bit weird.

Instead of highlighting the Cybertruck presentation that took place on X (the social media platform formerly known as Twitter), or sharing some of the key facts and specs of the Cybertruck, or even showing me anything noteworthy about the Cybertruck, the email quickly tries to get me into a non-Cybertruck Tesla.

The transition from mentioning my reservation in the email title to trying to push me into a totally different Tesla was so odd that I wasn’t even sure for a few minutes if I was understanding it correctly. “Is this link supposed to take me to the Cybertruck page? Or are they really just trying to get me to buy a Tesla Model S, Model X, Model Y, or Model 3?” (Also, note that I already have a Model 3, and the email doesn’t acknowledge that at all.)

The article title is this: “Experience Tesla Before Your Cybertruck Arrives.” (Again, I’m already experiencing Tesla — I have had a Model 3 for more than 4 years.) Here’s the body of the email that followed:

So, these are the steps:

“Cybertruck is Here”
Your reservation is in its place in line. (Wasn’t it always?)
How about you go buy or lease a different Tesla instead?

Wait, what?

If you’re curious about what the asterisk is for, here’s the text in the footnote: “*Active Cybertruck reservations placed before November 30, 2023, qualify for $1,000 off any new Model S, Model 3, Model X or Model Y ordered by December 31, 2023. Used vehicles are not eligible. Offer is limited to one per customer account, is nontransferable and may be combined with other offers. Terms are subject to change without notice.”

There are only two takeaways I can come away with from this email: 1) Tesla needs to sell more vehicles ASAP, and 2) the Cybertruck won’t be produced for most of us for quite a while still.