
Ugly story.
Big time PR firms are some of the most odious players in the anti-science movement, masterminding campaigns for big oil, big tobacco, big sugar, and a host of other death merchant types.
If the oil and gas industry wants to prevent its opponents from slowing its efforts to drill in more places, it must be prepared to employ tactics like digging up embarrassing tidbits about environmentalists and liberal celebrities, a veteran Washington political consultant told a room full of industry executives in a speech that was secretly recorded.
The blunt advice from the consultant, Richard Berman, the founder and chief executive of the Washington-based Berman & Company consulting firm, came as Mr. Berman solicited up to $3 million from oil and gas industry executives to finance an advertising and public relations campaign called Big Green Radicals.
The company executives, Mr. Berman said in his speech, must be willing to exploit emotions like fear, greed and anger and turn them against the environmental groups. And major corporations secretly financing such a campaign should not worry about offending the general public because “you can either win ugly or lose pretty,” he said.
“Think of this as an endless war,” Mr. Berman told the crowd at the June event in Colorado Springs, sponsored by the Western Energy Alliance, a group whose members include Devon Energy, Halliburton and Anadarko Petroleum, which specialize in extracting oil and gas through hydraulic fracturing, also known as fracking. “And you have to budget for it.”
What Mr. Berman did not know — and what could now complicate his task of marginalizing environmental groups that want to impose limits on fracking — is that one of the energy industry executives recorded his remarks and was offended by them.
“That you have to play dirty to win,” said the executive, who provided a copy of the recording and the meeting agenda to The New York Times under the condition that his identity not be revealed. “It just left a bad taste in my mouth.”
Pdf of Berman’s presentation here.
Berman was paid well by Philip Morris (PM), which stays in business only by addicting people during vulnerable adolescent/young adult brain development, so they can be lifeshort customers. Berman has worked for companies that privatize the profits and socialize the costs. He attacked fine scientists like Steve Schneider (Stanford) and Stan Glantz (UCSF).
Following is a small sample from the instructive Legacy Tobacco Documents Library. Philip Morris was quite friendly to Berman, responding quickly with money, at least $600K + ($200K + $200K + $500K) + $350K + $300K = $21.5M in 4 years.
1995.10.19 Barbara Trach (PM) to Ellen Merlo (PM)
“We have been looking for a consultant who is both a hospitality industry insider as well as a legislatively astute individual . We believe we have found a worthy candidate who can help us to test these waters and ultimately succeed in achieving our goal.
Rick Berman …General Counsel to The American Beverage Institute (A.B.I). The ABI is an organization of restaurateurs and beverage industry leaders whose goal is to inform government officials and the public on issues involving adult beverages.The primary issue of the ABI is opposing the lowering of the legal Blood Alcohol Content (BAC) level.” (more praise for Berman)1995.11.25 Berman (GCN) to Elizabeth Culley (Philip Morris)
“… I’m hopeful that your company will be able to make a contribution of $500,000 to help us continue our education program on behalf of the hospitality industry and the public consumer.”
2009 background story in PRWatch:
Washington, D.C. lobbying scourge Richard B. “Rick” Berman is facing steadily increasing pushback these days, and some of it is coming from a surprising source — his own son, musician David Berman.
Berman has long been the front man through which corporations have aggressively attacked their opponents without leaving fingerprints. Known to his own friends and enemies alike as “Dr. Evil,” Berman has perfected the art of setting up non-profit “charitable” groups to advance corporate interests. The groups have deceptively helpful-sounding names, like “Guest Choice Network,” the “Employment Policies Institute” or the “Center for Consumer Freedom,” but really serve as well-funded attack dogs for the tobacco, alcohol, chain restaurant, tanning and other industries. The groups’ non-profit status makes their funding hard to trace, which has permitted Berman to operate in the shadows for decades while pocketing millions from unpopular industries for his work thwarting public interest legislation. Continue reading “Lobbyist tells Fossil Fuel Execs: Play Dirty to Win Ugly”









