The fossil fuel industry got what it wanted – a Presidency entirely pliable to their agenda, if only because he was only interested in pursuing his own robbery and selloff of America.
But the cost has been staggering. None of us would have believed it could happen so fast.
Trump has done what Vietnam, Watergate, Iran-Contra, 9-11, Iraq, and Covid failed to do – crush the American Brand, as a cultural touchstone, the aspirational ideal, the world’s best hope of a better life, rule of law, and the prospect of a rules based order.
A friend in Iceland once said to me, “We’re all Americans now, after all, aren’t we?”
Because the world looked to America as a gold standard for governance, for democracy, for the best science and universities, and for a system that, for all its flaws, would eventually find the right way – they gave us grace, and enough confidence to make our currency the global reserve standard, the refuge for capital that for decades underwrote our profligate national debt.
If you thought this was just politics of the moment, if you thought this was not going to have a long term effect, you’re in for a nasty surprise.
Good essay here, it’s long, so I am just excerpting the first part.
There’s a moment many of us remember—standing in a Tokyo 7-Eleven at 2 AM, cracking open an ice-cold Coca-Cola. Or queuing outside an Apple Store in Berlin, giddy with anticipation. Or watching Friends reruns in a Melbourne apartment, laughing at jokes that felt universal. America wasn’t just a country then. It was a feeling. A promise. The place where anything was possible, where justice prevailed, where the underdog could win.
That America is dead.
And we need to talk about what killed it—because this isn’t about politics as usual. This isn’t about left versus right, red versus blue. This is about watching a nation that once exported hope now export shame. And the world is responding in the only language that truly matters: they’re walking away.
The Numbers Don’t Lie: Billions Lost, Trust Shattered
Let’s start with the cost, because Americans respect a balance sheet. They worship GDP and twerk for it.
Tesla’s European sales collapsed by over 40% in multiple quarters of 2025. Not because the cars got worse—because the CEO became synonymous with an administration that Europeans view with barely concealed horror. When Elon Musk stands beside Donald Trump, every Tesla on the Autobahn becomes a political statement people no longer want to make.
Starbucks lost more than $20 billion in market value in 2025. The green mermaid, once a symbol of cosmopolitan coffee culture, now carries the stain of association with American foreign policy decisions that much of the world finds morally bankrupt.
Apple, Coca-Cola, McDonald’s, Nike—brands that once represented the pinnacle of global cool—are now actively avoided by consumers from Toronto to Tokyo. Not boycotted in angry protest, but quietly set aside. Replaced. Forgotten.
Continue reading “How MAGA Killed America’s Brand”





