EVs Up, Tesla Down with Musk’s Brand Destruction

85 percent of investors think Musk’s political activities will have a negative impact on Tesla’s market fundamentals.
Ya Think?

Below, the report above points out that for all the damage done to the company, the purported benefits, in terms of lowered government spending, have not materialized.

And, as the Wall Street Journal reported yesterday, Tesla’s not his only baby.

Behind the scenes, Birchall also manages the financial and privacy deals Musk wants for the women raising the world’s richest man’s babies.

Musk has had at least 14 children with four women, including the pop musician Grimes and Shivon Zilis, an executive at his brain computer company Neuralink. Multiple sources close to the tech entrepreneur said they believe the true number of Musk’s children is much higher than publicly known. 

Musk offered St. Clair $15 million and $100,000 a month in support in exchange for her silence about the child, whom they named Romulus. Similar agreements had been negotiated with other mothers of Musk’s children, Birchall told St. Clair.

The fight with St. Clair over the terms of the deal for their baby has been going on as Musk has assumed one of the most influential roles in the U.S. government.

As a top adviser to President Trump, he has been slashing staff and billions of dollars from the federal government as the head of the Department of Government Efficiency, with massive benefit programs such as Social Security, Medicaid and Medicare in the crosshairs. 

Musk’s baby-making project is relevant to his ambition for NASA, which he wants to move faster to go to Mars. He said on X that making people multiplanetary is “critical to ensuring the long-term survival of humanity and all life as we know it.” 

In Musk’s dark view of the world, civilization is under threat because of a declining population. He is driven to correct the historic moment by helping seed the earth with more human beings of high intelligence, according to people familiar with the matter. 

His businesses are set up to serve the idea: The main objective of SpaceX is to build a rocket ship capable of getting to Mars, and his other companies, including electric-car maker Tesla, help finance the plan. 

Musk refers to his offspring as a “legion,” a reference to the ancient military units that could contain thousands of soldiers and were key to extending the reach of the Roman Empire. 

During St. Clair’s pregnancy, Musk suggested that they bring in other women to have even more of their children faster. “To reach legion-level before the apocalypse,” he said to St. Clair in a text message viewed by The Wall Street Journal, “we will need to use surrogates.” 

He has recruited potential mothers on his social-media platform X, according to some of the people. 

Musk has used his wealth to buy the silence of some women who have his kids, according to St. Clair as well as other people, text messages and documents reviewed by the Journal.

Nondisclosure clauses are part of some of the payment agreements. If the mothers push back or seek outside counsel, Musk’s advisers, including Birchall, have threatened financial retribution, according to the documents and people. 

Birchall described Musk’s expectations to St. Clair: “Privacy and confidentiality is the top of the list in every aspect of his life, every aspect, and his entire world is set up to be, like, a meritocracy.” Benefits flow, he said, when “people do good work.”

One thought on “EVs Up, Tesla Down with Musk’s Brand Destruction”


  1. I’m going to push back on that Daily Cumulative Government Spending graph:
    Inflation affects year-on-year spending amounts, so we’d need to see the inflation-adjusted numbers for any given year.

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