New Bloomberg piece profiling Amber Sullins, a Phoenix TV Meteorologist I met and interviewed last year for my piece on how America’s weather people are attacking climate change, and denial.
Americans are realizing that, in a Trump administration, if they don’t deal with climate, no one will. (Watch for new video this week on that one..)
Meanwhile, more and more TV mets are being forced to look seriously at the underlying causes of the increasingly bizarre weather events they are covering.
Amber Sullins gets a minute or two to tell up to two million people about some extremely complicated science, using the tools of her trade: a pleasant voice, a green screen, and small icons denoting sun, clouds, rain, and wind. She is the chief meteorologist at ABC15 News in Phoenix, so her forecasts mostly call for sunshine. Within this brief window, however, Sullins sometimes manages to go beyond the next five days. Far beyond.
“We know climate change could affect everything about the way we live in the future, from agriculture and tourism to productivity and local business,” she once noted. “But at what cost?”
The answer came from a University of Arizona economist whose work is meant to improve understanding about how climate change may affect markets. “Weather will become more variable,” he replied, “and that will then act to make [gross domestic product] more variable. So we’ll bounce around more, from year to year.”
Your local news forecaster is the face of what the National Weather Service estimates is a $7 billion weather-prediction industry, a largely invisible operation that stretches across some 350 public- and private-sector organizations in the U.S. At its center are the 5,000 employees of the National Weather Service, whose efforts at forecasting generate about $32 billion in annual benefits to American households, according to federal estimates.
Continue reading “Amber Sullins has a Bully Pulpit on Climate Communication”




