I don’t drink the stuff, but I hear a lot of the kids like it these days.
Note the TV spot does not mention the words “climate”, “change”, “global”, or “warming”. Nevertheless, I’m for anything that makes Rush Limbaugh blow a nut.
First Ever White Packaging Encourages $1 Text Donation to WWF
This holiday season, more than 1.4 billion white Coke cans will help raise awareness and funds to protect the polar bear’s home. White bottle caps also will be on bottles of Coke, Diet Coke, Coke Zero, Sprite, Nestea, Minute Maid and more. Coca-Cola has never before changed the color of the red can to support a cause.
Beginning November 1, 2011, the familiar red can background will be replaced with an all-white panorama, highlighted by the iconic Coca-Cola script printed in red. The eye-catching cans will feature the image of a mother bear and her two cubs making their way across the Arctic. White packaging will be on store shelves through February 2012.
Coca-Cola is making an initial donation of $2 million to WWF and inviting others to join the effort. Anyone who wants to help the polar bears can text the package code to 357357 to donate $1 to WWF. They also can donate online at ArcticHome.com, starting November 1. Coca-Cola will match all donations made with a package code by March 15, 2012, up to a total of $1 million.
Dittoheads may prefer to register their protest by changing beverages. See below.
Limbaugh needs to get real! Or, alternatively, at least watch BBC TV’s Frozen Planet
“Buy more CO2-intensive, environment-consuming sh¦t that you don’t need to save the planet!”
I thought it was a spoof most of the way through… but always good to know Rush is elevating his blood pressure over something.
P.S. The WWF is a highly suspect organisation if you do a little digging, e.g.:
* WWF accused of failing to regulate sustainable timber scheme. Investigative group claims that members of group’s Global forest and trade network are involved in ‘highly destructive activities’. http://www.guardian.co.uk/environment/2011/jul/25/wwf-accused-sustainable-timber-scheme
Look at it with some scepticism and it starts to look like a money-making ploy… glossy ads in magazines and on TV, offering ‘limited edition’ stuffed polar bears if you ‘adopt’ a bear.
And they just made Prince Charlie their new president… the same prince who loves killing animals for entertainment… but he’s good for marketing to old ladies.
Much better to support one of the other, real environment NGOs – Greenpeace, FoE, etc.