The New York Times ranked this ad from the group Science Moms as one of the best among this year’s Super Bowl spots.
If you’re watching the Super Bowl from Los Angeles this year, you might see an ad from Science Moms, a nonpartisan group of climate scientists, who are also parents, working to improve the public’s understanding of climate change and its impacts.
The ad comes on the heels of Los Angeles’ devastating wildfires last month. Wildfires are happening more frequently and causing greater damage as a result of climate change. In Los Angeles, high winds whipped through after a dry period left the region particularly susceptible, destroying more than 10,000 homes.
“There’s a very direct link between the fires that we’re seeing now—for example, in Los Angeles, and the fires that we’ve seen in in Texas recently and in Colorado—and climate change,” said Emily Fischer, an atmospheric scientist at Colorado University.
We’ve needed this kind of marketing for a long time. Kudos to Science Moms and Potential Energy Coalition for making it happen.