Senator Whitehouse: What is a ZetaJoule?

2 thoughts on “Senator Whitehouse: What is a ZetaJoule?”


  1. We know that Sen. Whitehouse espouses taxing carbon emissions and returning most of the revenues to the public. It’s better to mention solutions when describing problems, as people are more receptive to that kind of messaging. “Keep hope alive…”


    1. To get through to the average (and below-average) citizen, you have to Keep It Simple, Stupid.

      We want the average citizen to understand the problems and solutions, but adding anything policy-minded would just muddy the message: We want them to understand the problem without strings attached, so their minds are less likely to reject them.

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