Flexitarian Times is a YouTube channel that deserves a lot more views.
Another very well done and informative piece on the rapidly developing market for non-animal derived meat.
Below: Increased capital investment in cultured meats in 2020 is eye popping.


The graph shown in the video, purportedly from the Good Food Institute, is NOT in the downloadable pdf they supply. I can’t find it on the web site.
While the total life-cycle analysis does not appear to be in there, what is in the download is a straight out business investment prospectus.
What is shown for an instant in the video is the land use of the prospective cultured meat industry vs that of cows, which, unfortunately, is a pretty silly comparison.
Peter, I would be very careful about ascribing the “low carbon” moniker to this industry before more is known about its true carbon footprint.
I see cultured meat as analogous to hybrid cars: They’re just a transition technology until the market supplies improved taste (umami!), nutrition and mouth-feel to non-animal organic material. Natural meat, after all, has the added constraint of having to act as muscle tissue for animals.
The information about investment numbers is on this page at the GFI:
https://gfi.org/press/record-3-1-billion-invested-in-alt-proteins-in-2020-3x-the-capital-invested-in-2019/
The graph in the video showed only the numbers for cultured meat investments.
A good article about predictions of the multiple versions of alternative meat, dairy, eggs, seafood:
https://www.foodnavigator-usa.com/Article/2021/03/24/Alternative-proteins-will-account-for-11-of-global-protein-market-by-2035-predicts-report