Your eyes aren’t lying: This is an ad touting renewable wind energy.
Before anyone goes and accuses Bud of jumping on the cause-marketing bandwagon next to Gillette, the spot actually highlights initiatives the brand and its parent AB InBev have been chasing for a while. Last year, Budweiser unveiled its “100% Renewable Energy” symbol for products created from renewable resources, and the brand’s vice president of global marketing Brian Perkins was in Davos to talk with NGOs, other corporations, and scientists about how to spread the symbol beyond Budweiser.
In March 2017, AB InBev announced plans to have every single bottle of beer across all its brands brewed with 100% renewable energy by 2025, and Bud was the first to hit that mark in the U.S. To reach the global parent company’s overall sustainability goals, which revolve around smart agriculture, water stewardship, packaging, and climate, the company started a tech accelerator in New York to enlist scientists, technologists, startups, and entrepreneurs from around the world to help build and scale potential solutions.
If you missed Bud’s first wind themed ad, it’s below.
Wind powered beer to be the toast of Super Bowl LIII
https://sites.google.com/site/shalegasbulletinireland/_/rsrc/1467896606942/all-previous-issues/issue-no-10—june-15-2013/Fracking%20Guinness.jpg
https://sites.google.com/site/shalegasbulletinireland/all-previous-issues/issue-no-10—june-15-2013#Brewers_opposed_to_hydraulic_fracturing
Good for the Irish brewers. How about the rest of the country?
“Ireland ‘completely off course’ on climate change targets, watchdog warns”
https://www.irishexaminer.com/ireland/ireland-completely-off-course-in-tackling-climate-change-473039.html
Two great ads, especially the just plain beautiful one for the Super Bowl—-just might get all the Joe Six-Packs and Uncle Dittoheads thinking for a whole minute, especially since Bud Light is the best-selling beer in Red States and they’ll likely be holding one.
Now if we could get Budweiser to put a picture of a wind turbine and “Go Renewable” on every can….. Or start to put “warnings” on each can like: “WARNING” Climate change is impacting our ability to grow the grains needed to make this beer. Help reduce CO2 emissions or your beer may disappear”. Men don’t get pregnant, but they WOULD miss their brew.