Hunter Lovins in Natural Capitalism Solutions:
It’s become weirdly fashionable to criticise companies cutting their impact on the environment and implementing more sustainable practices as insufficient.
A recent piece by Charles Eisenstein claimed: “Let’s be honest: real sustainability may not make business sense.”
That’s just wrong. More than 50 studies (PDF) from the likes of those wild-eyed environmentalists at Goldman Sachs show that the companies that are the leaders in environment, social and good governance policies are financially outperforming their less sustainable peers. Sustainability is better business –and we can prove it.
Richard Smith in “Green Capitalism: The God That Failed”, gets it even more wrong. He asserts: “The results are in: no amount of ‘green capitalism’ will be able to ensure the profound changes we must urgently make to prevent the collapse of civilisation from the catastrophic impacts of global warming.” He calls for “abolition of capitalist private property in the means of production and the institution of collective bottom-up democratic control over the economy and society.”
Eisenstein’s critique stems from not believing corporate masters are sufficiently spiritual for his taste. I’d argue he’d be surprised at the deep sense of stewardship with which many approach their sustainability commitments. Smith’s Marxist aversion to any form of capitalism makes his assertions silly. It’s easy to pick outrageous corporate behaviour and allege that no form of capitalism can deliver a world that, in Bucky Fuller’s words, “works for 100% of humanity”. Conversely, it would be equally easy to cite decades of environmental and human rights travesties perpetrated by communist governments.
Verbal ping-pong like this reminds me of David Brower’s observation that when the environmental movement is in trouble it circles the wagons and shoots in.
The interesting question that neither critic tackles is that without serious corporate action to implement more sustainable practices, what is it going to take to solve the challenges threatening life (PDF) as we know it?







