Fox News pundits, tea party wind baggers, and even certain Presidential candidates, have attempted to demonize anything that would curtail the planet’s thirst for fossil fuels.
Here’s a news flash.
It turns out that, since renewable energy supports the bedrock values of thrift, local control, self reliance, independence, and actually devolves political and economic power away from huge central organizations to communities, individuals and businesses, – the more people learn about it, the more they like it, and among the people that like it most are traditional Republicans. A perfect example is rooftop solar leader SunRun….
So in 2007, Jurich left behind her career in finance and venture capital to join fellow Stanford grad Ed Fenster and launch Sunrun, now the nation’s leading home solar company. “The utility industry and how energy is delivered had not changed in a hundred years,” says Jurich. “The key innovation we brought to the market was delivering solar as a service.” In a nutshell, Sunrun pays for the panels and the installation, and sells the resulting electricity back to homeowners at a rate that’s locked in for 20 years. “Imagine if you’d installed a gas tank in your backyard 20 years ago, when gas was $1 a gallon, and you could buy gas for $1 a gallon for 20 years?” Jurich says. Another analogy: It’s like Forever Stamps, but for your electric bill.
–The solar industry has indeed become something of a recent punching bag for those seeking to politicize the climate change crisis, thanks primarily to the infamous collapse of federal grant recipient Solyndra. But in light of that chorus of naysayers, Jurich says, the results of their customer surveys might surprise you. “Thirty percent of our customers are veterans,” she says. “Our target customer tends to be in their 50s, they have a couple kids at home, they could probably buy the system if they wanted to, but they don’t want to have the hassle of dealing with it.”
Even more unexpected: The majority of Sunrun’s subscribers self-identify as Republican. “I had a suspicion that that was the case, but I love it,” Jurich says. “Renewable energy is bipartisan. It appeals to anybody who is responsible about their home. All people believe in America, jobs, creating energy here, not being dependent on foreign energy sources. And then we save people money.”







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