Heartland Institute Poster Fail

What the hell. It’s Friday. I’ll play.

Heartland Institute, the purveyors of climate disinformation and fine tobacco promotions, has begun a billboard campaign using the images of mass murderers and psychopaths to represent science literate citizens who understand climate change.

Lovely, right?

I couldn’t help but create my own. Rather like shooting fish in a barrel.

Kind of like eating peanuts. I could do this all day, but more important tasks beckon.

52 thoughts on “Heartland Institute Poster Fail”


  1. I bet General Motors are thinking they made the right call and just in time too.

    I really thought this was photoshopped. I’ve no love for Heartland, but there’s no way they’d be so openly stupid… I mean, come on…

    But nope it’s the real deal. This genuinely is Heartland’s PR campaign for their ‘International Conference on Climate Change’ – the swanky hotel do for people who’ve taken an odd and fervorous exception to climate science and evidence based policy making.

    Heartland have jumped shark.

    And It’s just fascinating looking at the list of people lining up to speak at their International Conference on how belief in global warming makes you like a murderer. Will they all jump shark too?


    1. oh it gets worse:

      http://bungalowbillscw.blogspot.co.uk/2012/04/global-warming-advocates-call-for.html

      “Global Warming Advocates Call for Burning Down Deniers’ Homes”..

      a comment posted reads:
      “I call for all awakened people who know Global Warming is a total lie perpetuated by control freak eco-fascists, go burn down Steve Zwick’s house and then go to that lying fool Al Gores house and hang his ugly wife and burn down his house too!!!”


  2. @peter well done mate, i had trouble getting on this site today , but after several attempts i have succeded..anyway after looking at the heartland ad, i am disgusted….but its also clumsy and stupid..you’d have to be some gun toting bible clutching loon,waving a banner with stupid racist language and bad spelling, shouting out ‘freedom! ‘ and i want to take my country back’ to believe that crap…


  3. i read some of the reason thy produced the sickening adverts and its bogus and pathetic..eg manson what?? whilst he was butchering those people was he shouting ”i believe in global warming!” its fecking stupid..

    hitler was a vegetarian, but a mass murderer..and the point is what??
    he didnt smoke but supported huge business interests..go figure that out heartland…


  4. Nice one Peter, had a good laugh at your take.
    Maybe we could have a competition for the best spoof ad?

    I had to look up Jumping the Shark:
    http://en.wikipedia.­org/wiki/Jumping_the­_shark

    HI have really “Nuked the Fridge” this time.

    One hopes that the intended audience is astute enough to see the certifiable mental state of the creators instead.

    Anyone fancy updating the wikipedia article?


  5. From their press release (via Leo Hickman):

    “The people who still believe in man-made global warming are mostly on the radical fringe of society. This is why the most prominent advocates of global warming aren’t scientists. They are murderers, tyrants, and madmen.”

    I think Heartland just became the new Monckton: if they didn’t exist, we’d need to invent them.


    1. its stupid,”Other global warming alarmists who may appear on future billboards include Osama bin Laden” wait a minute , didnt Pres Obama have him killed?..so the president killed a GW believer.then..so they should like him then? but they dont do they? have they shot themselves in the foot and made themselves look ridiculous..


  6. I love it, especially the “military genius” epithet on old Veep Dick.

    The Heartland Institute really are ridiculous and I think you’re strategy of turning their inanity back on them is a great approach.


    1. Heartland is a 28-year-old national nonprofit organization with offices in Chicago, Illinois and Washington, DC. Its mission is to discover, develop, and promote free-market solutions to social and economic problems. It is supported by approximately 1,800 individuals, foundations, and
      corporations. No corporation gives more than 5 percent of its annual budget.

      so basically it prefers privatising bloody anything that moves then?

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