
Burger King, whose quarter-pound Whopper pushed its competitors a half-century ago to create their own two-fisted hamburgers, now plans to roll out a vegetarian version of its signature sandwich, relying on plant-based patties developed by San Francisco Bay area start-up Impossible Foods. The Impossible Whopper will be introduced this week at Burger King restaurants in the St. Louis area — in the very state that last year banned the use of the term “meat”for any vegetarian or cell-based substitutes for animal-raised meats.
No, this is not an April Fools’ Day joke. In fact, Burger King’s plan could be the impetus that motivates the highly competitive fast-food burger industry to push for more meat alternatives at a time when beef production has raised countless alarm bells for its contributions to methane production and climate change.
A Burger King spokesman told the New York Times that if the Impossible Whopper succeeds in the Show Me State, the company will expand distribution to all 7,200 restaurants nationwide. Such a move would make the chain the undisputed king of the fake-meat burger. White Castle sells an Impossible Slider at its 370-plus locations. Red Robin has just introduced an Impossible Cheeseburger at its 570 locations, and this year Carl’s Jr. rolled out the Beyond Famous Star, a vegetarian version of its signature burger featuring a plant-based patty from Beyond Meat, at more than 1,000 locations.
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