The description of poor “relative advantage” of preventative measures reminds me of a critical point in a tech entrepreneur consultant’s lecture: Is your proposed product a vitamin or an aspirin? The vending machines in the airport can get away with selling headache pills for $2 but nobody’s going to spend that on a vitamin pill. Solving a problem is a much better selling point than merely making something incrementally better.
The description of poor “relative advantage” of preventative measures reminds me of a critical point in a tech entrepreneur consultant’s lecture: Is your proposed product a vitamin or an aspirin? The vending machines in the airport can get away with selling headache pills for $2 but nobody’s going to spend that on a vitamin pill. Solving a problem is a much better selling point than merely making something incrementally better.